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PDF) First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U's Product Life Cycle
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Nintendo case study. This marketing report takes the marketing strategy of Nintendo Wii from 2007 onwards as the object of analysis, investigates its background, makes sense of why it has worked, studies
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PDF) Playing sports with Nintendo Wii in Berlin: Technography, interactivity and imagination. | Michalis Kontopodis - Academia.edu
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First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U's Product Life Cycle - Ronen Shay, Anthony Palomba, 2020
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